Community behavior Essay Example for Free

Community behavior Essay African American spirituality has woven collectively the best of African Anglo cultures to creatively shape their own African American identity. While black peoples have not been socially, politically or economically free in the history, the practice of spirituality has facilitated the development of different forms of cultural and spiritual freedom by interpreting, transcending and embracing, the constraints of an oppressive culture. Furthermore, the development of their own beliefs, norms, forms, practices, and structures has given rise to a culture and life that is a distinctive form of human survival, existence, and, freedom most importantly. The black churches as the centers of freedom influenced the praxis of African-American spirituality. They have become safe places where blacks gathered to embrace their combined concerns as a community of faith. They have been the only institutions in the African American experience that has continued relative independence from the domesticating influence of white pressure and overlords. Some black churches consider may be the last place to see integration due to the need to maintain a power base not available to black people elsewhere. After reviewing some aspects of worship as the context for cultural and spiritual freedom, black preaching in and out sides of the black churches are one of the most powerful expressions of freedom for black people in America. The ability to produce a soul language that defines truth into systems of meaning gives power and purpose to black people. Subsequently, Black community successfully adopts and adapts the structures of the much larger culture for their own purpose this practice comes from a double consciousness or translating. African Americans translated the experience of one kind to that of another which leading them to freedom. Therefore, black people spirituality gave freedom to the spirit and mind that the external condition could not take away. The religious approach is due to a deep faith in the sacredness of life that reaffirmed a personal dignity in blacks which resulted in the practice of nonviolence and mercy. Black community determines themselves how they responded to oppression. Various forms expressing improvisation and innovation from black soul forces constituted black culture. These forms under the subtitles black music, literature, humor, folk tales, sports, art and dance; and their worship forms under the headings of prayer, shouting, healing, dancing, singing praising and instrumental music transformation, teaching and preaching. These forms express that what is true and valuable will be determined by black community itself and will subvert and defy attempts of the larger culture to discern. Churches can prove to be of great importance as it helps in providing a psychological and physical assistance to their congregants by providing treatment and prevention oriented programs in the society. A great example from the history is the Black Church that has served through decades as an informal social guider. And its effectiveness posed people to research on the formal means. Substance abuse, support, health screening and education were some of the fields where the Black Church provided its services. Individuals and churches that are associated with it hold significant importance in the history as it created a chain between informal and formal system of care that benefited the society specially those who are marginalized or underserved. These programs were encouraged by many others like lay persons, natural helpers, and religious leaders. As far as these religious leaders are concerned, they made their finding in the treatment of mental illness and they made everyone realize that paraprofessional counselors are in no way less then the professional counselors. They made their achievement in four areas of community medicine: primary care delivery, health promotion and disease prevention, community mental health and health policy. The church had great potentials. It provided and outstanding performance in collaborating with formal care systems to maximize its programs. Eng et al. helped a great deal in promoting the church’s health care programs. Such â€Å"natural helpers† have gone through a training program where they learnt how to interact with the health professionals, resource mobilization, primary self-care skills and prevention, organization of educational and services-oriented activities. Whilst the lay advisors were supposed to foster social support, they were expected to promote a healthy general well-being of people and were asked to keep a close link with the formal care system. As far as the roles of religious leaders are concerned, they are not fully described in the health care literature. In the early 1970’s, a need for psychiatrics developed in rural areas, as these individuals were recognized the more underserved population. These investigations evolved and helped in the contribution of understanding the mental health status between the urban and the rural individuals. Social, economic and geographical factors are the attributes of such rural problems. The main difficulty in the rural life of South was to separate the effects of poverty from the effects of race, color, cast etc. but after some time the solution was discovered. But later it was discovered that only 3% of the licensed psychiatrics were practicing the rural areas and the rest were gone to nowhere. Rural populations were again left to the same position as it was before. â€Å"The Black Church has no challenger as the cultural womb of the black community. Not only did it give birth to new institutions such as schools, banks, insurance companies, and low income housing, it also provided an academy and an arena for political activities, and it nurtured young talent for musical, dramatic, and artistic development† (1990, 8) The factor of race still existed between these populations no-matter if it’s urban or rural; it also greatly affected the mental healths of each individual. Many theorists believe that White American have been always against the black consumers, because they have no understanding of black’s culture, traditions, beliefs etc. But on the other hand blacks are not either interested in consuming goods or services from the Whites. They are less likely to trust White therapists and try not to interact with them in any case. Studies proved that Blacks are interested in consuming goods and seeking services from the blacks due to the understanding of same culture and traditions, it is also based on the preference of similar attitudes and racial compatibility. The research grew further and further. The research helped in understanding the need to change and acceptance of cultural and attitudinal differences and system-levels barriers. Studies proved that racial identity can be a part of success. Here racial identity means that identification of diverse racial backgrounds; it includes the basic knowledge of one’s culture and traditions. Accepting the non normative behavior of minorities can also help in dealing with societies; therapists play a big role in understanding the culture background. Lack of understanding of cultural responsiveness may result in disturbance between racial differences and help seeking environment. As compare to white blacks are more tolerant of psychological distress. They are very quick in diagnoses of schizophrenia and psychosis and control such diseases in their premature stages. Individuals, interpersonal and system-level factors promote understanding of service utilization and psychiatric morbidity. They focus on individuals because individuals predict reasonable outcomes related to services and treatment. Researchers always pick out individuals to get correct outcomes; the individual factors include race, religiosity, beliefs about mental health and copying styles. Social support, stigma and social distance are included in interpersonal level. â€Å"The Black church tradition provided an environment for reapplying already learned processes for interdependence. Embedded within the individual were past experiences, traditions, values, and norms for emotions, cognitions, and behaviors conducive to relatedness and interpersonal ness that reflected a collective sense of belonging with, rather than to, caring, similar others† (2001, 40) Management of mental illness is essential to the social support in rural areas. An alternative to expensive or inaccessible impatient or out patient services are neighbors or extended families. Researchers have also identified the contributions made by natural helpers in promoting positive changes to the environment. Mental illness and health care systems motivated natural helpers to provide social support to the rural black communities. A powerful indicator of poor utilization of care is Stigma that is influenced by individuals and interpersonal levels. It discourages the search for formal services but encourages the social support and informal care systems. The study says that Blacks have higher levels of tolerating psychological distress; the main reason behind this is stigma and fear of hospitalization. This sometimes results in help-seeking from specialty providers but this happens only in extreme cases. This hypothesis shows the higher emergency level among Blacks compared to Whites, Asians and Hispanics. Informal systems are fostered by fear and stigma amongst the rural Blacks. It was noticed that poorer Blacks were more likely to experience distress, physical, mental and interpersonal problems as compared to wealthier Blacks. But as compared to Whites, 15% Blacks are less likely to seek help for emotional problems than their physical or interpersonal problems. Furthermore, Blacks seek help for their financial problems but this is limited to their geographical boundaries and economic barriers. The above study has made it clear that, urban counterparts provide more social and mental services as compared to the rural churches and it also have less links with the formal system and promote the informal systems of care. We also analyzed that White churches have more links with the formal system of care than Black Churches but Black Churches provide more social and mental health service.

Software Patents, Copyright, and Piracy Issues in India Essay -- Compu

Software Patents, Copyright, and Piracy Issues in India Introduction India has developed enormously in the field of science and technology. Information Technology has been one of the fastest growing sectors in the country and a major contributor to the economy. India's economy has boomed over the past decade due to Government's initiates. With it vast pool of educated population and its leading presence in the Software arena India is fast becoming a knowledge hub. This paper gives an overview of Patent, copyright and Cyber laws, software piracy issues, and analyses the economic benefits of reducing piracy and the ethical issues of piracy. Overview of Patent, Copyright and Cyber Laws The protection regarding Intellectual Property Rights differs from country to country. Beginning with GATT, WTO and TRIPS (Trade Related Intellectual Property Rights) the economic focus of International trade and global policy has progressively moved from the tariff protection of goods to "Protection of Intellectual Property". The Protection of Intellectual Property Rights in India is a movement that is continuing to gain strength. There is a well established Statutory, administrative and Judicial Framework to safeguard Intellectual Property rights in India. India has enacted several legislation's and drafted amendments to several existing legislation's in order to fulfill the obligations imposed on it by TRIPS. Patent Laws: Patent rights give the owner the exclusive right to make the invention, use the invention, sell the invention and distribute the invention. These exclusive rights are obtained after the grant of the Patent by Registrar of Patents. In India the law governing Patents is the Patent Act, 1970("the Patents Act"). Th... ...ate people to buy legitimate software. Conclusion India has strict Intellectual property laws and Information Technology sector is one of the major contributors to the country's economic development. Therefore reducing software piracy will have a significant impact on the economic growth. Piracy can be curbed by a combination of raids, litigation, and educating users about the advantages of using legal software, the problems associated with copied software and legal penalties etc., Also global piracy cannot be won without addressing the draconian pricing policies of software proportionate to per capita by the software publishers. References [1] www.nasscom.org [2] Pavan Duggal, http://cyberlaws.net/cyberindia [3] Software Piracy: Understanding the larger picture - Express Computer , http://www.expresscomputeronline.com/20030721/indtrend1.shtml

The Mummy at the Dining Room Table

The Mummy at the Dining Room Table provides many examples of unusual and difficult cases, and assures the reader that there is hope for every situation. One of the most helpful aspects of the book is that it can be used to prepare for a patient and condition, for which the therapist in not familiar. . While every patient is different, the book provides the consistent message, which therapy is helpful and people can grow and change and succeed. The book gives a large number of examples and treatment strategies that can be helpful to any clinician.Reading about the experiences of experts such as Albert Ellis, William Glasser and Jay Haley is like seeing the theories and techniques in action. The book has use for the clinician as well as the patients. It points out what clinicians learn from their clients, and how they grow as clinicians, becoming more expert and insightful. The clinician learns more about human emotion from every client in which they come in contact.One of the aspects of this book that can be intimidating to the new therapist is the creativity and expertise of the clinicians in the book. Each therapist has a unique and dynamic personality. They are interesting people. Someone new to the field, without the experience and confidence may find the case example and techniques intimidating to some degree. Reminding oneself that everyone started out as new and tentative in the field can help overcome that intimidation.These are well-known and highly successful therapists talking about their most memorable clients and situation. The book tells the stories in a dramatic, interesting and at times funny way. It is so helpful to read the behind the scenes accounts of the therapists preparation for these unusual case scenario. Even the most expert of therapists are always learning and researching. We learn that power of the therapeutic relationship cannot be underestimated and that even the most unusual patients and problems can be treated. Hope is an importa nt part of treatment. With insight, an open mind and hard work, success often comes. The cases situations, therapists, clients and therapeutic techniques are fascinating.The books make it clear that fieldwork, videotaping and supervision are so important. It is a reminder that our patients are real people and not subjects of an experiment. The therapist has a responsibility to be prepared and well trained. Many of the therapists in this book have done extensive research on their techniques. These therapists take a journey with their clients and are able to help them develop solutions to their problems.  Ã‚  In Chapter One, â€Å"The Man Who Wanted His Nose Cut Off†, the new therapist, Jeffrey Kottler was inwardly shocked by his client’s confession that he had been having a sexual and somewhat romantic relationship with a cow. Kottler only saw this client twice but learned an extremely valuable lesson for a therapist. He learned that the simple act of listening, in a non-judgmental way is actually therapeutic. He listened and reflected back to his client and did not judge or attempt to change or analyze anything in these two sessions.He simply listened and by the second session, it seemed that the client Manny had come to his own solution.   While Manny’s solution was not what Kottler would have though was ideal, for Manny it was apparently a fine solution for Manny and he never returned to therapy. Clients will not always complete the journey or the goal that we as therapists have in mind.My personal preference and belief system is most congruent with humanistic an existentialism. This approach to therapy is open minded, flexible, client centered and believes in the goodness of the client and of humanities ability to change and grow. Existential psychology grew from the writings of such well-known philosophers as Kierkegaard, Sartre and Camus. Much of their writings talked about the ability of human beings to come through adversity.The y focus on self-reliance and responsibility and come out on the other side with a philosophy that focused on self-reliance, authenticity, responsibility, and mortality. Rollo May, is one humanistic psychologist that translates the philosophy to psychology. His therapy focuses on the here and now and a clients freedom to choose. Existential psychology focuses less on the person’s genetics, experiences as a child or family or origin and more on the person’s perceptions, responses and conscious choices in the immediate. The existential believers see the motive for behavioral as the rift between existential anxiety and freedom.In the case of Manny, a therapist could easily be entrapped in the reasons for his sexual behavior with a cow and his apparent attraction to the cow. The therapist could look at his family history and try to determine if something led him to this behavior. Another therapist may be inclined to believe that he simply never had proper sex education and so was finding it difficult to relate to human women. Perhaps all Manny knows is how cows have sex. No matter what the reason, the treatment is to relieve Manny of his unhappiness. He came in complaining about his nose and then quickly began to talk about the cow.The key to treating many was in the relationship between the therapist and the client. As Kottler learned I believe, easing the anxiety may have been the real key to treating Manny. Relieving some of the anxiety through acceptance began the treatment process for Manny. The end result, which seemed to give Manny the freedom to pursue this bovine relationship and simply cover up the smell. This may not have been the best outcome at all and I believe there is a lesson there as well. With several more sessions, Kottler may have been able to address the anxiety Manny feels regarding relationships with humans.This certainly may have required some sex education as well as some exploration into family dynamics, but it would also ha ve required a discussion on what he wanted in terms of a romantic relationship.   He may have moved to discuss the issue of existential angst and the desire for meaningful relationships with humansKottler talks at the end of his chapter, about another patient who was distressed by his desire to dress in women’s clothing. Kottlers reaction and apparent acceptance relieved the anxiety for this man. The man was disturbed by his thought but had difficulty managing them, that was is reason for coming to treatment. Ultimately, with therapy, the man's disturbing thoughts subsided to a level he was able to accept. I believe Kottler’s examples speak about the importance of the therapeutic relationship as the major tool in therapy.With both of these patients, therapy could have, and may have   helped the person examine their relationships and make conscious choices that would relived the anxiety and fear that exists without a meaning to ones life. Manny’s future thera py might have moved him towards self-discovery and reflection that he has the ability and freedom to develop meaningful, fulfilling human relationships that result in happiness. He may have been able to discover why he was at the time, using cows for sexual gratification and how he might ultimately, and move to fulfilling intimate relationship with a human.Carl Rogers, with his humanistic focus, believes that humans are good, and desire to be the best and do the best person possible. People do not always accomplish this desire easily, which is where therapy becomes important. Manny, given the freedom to talk and lead the conversation to some extent, could have worked towards self-actualization. If Manny is disturbed by his current relationship and want to move towards relationships that he will find more fulfilling, therapy can be the key. The therapeutic environment can allow him to explore anything in a safe environment and then he can make choices for his life. Manny may have bee n able to understand the concepts of   â€Å"real self†Ã‚   versus â€Å"ideal self†, meaning what he is and what he wants to become or move towards.The many case examples in this work all speak to the hop and powerfulness of therapy and relationships. My belief in the humanistic approach is even stronger as I read these examples. People with such disturbing problems including the woman who hanged herself to test her husband and the family with the mummy at the table, all can have a positive ending. Though not perfect, and perhaps not what the therapist would want, but progress can be made.In the chapter by Carlson, with the same title as the book, a family had mummified a female member of the family. We actually learn about this because the main character of the chapter, Trina is seeking to understand herself better. She feels it is important to establish contact with her family, which we are aware is somewhat dysfunctional. As it turns out, Trina’s aunt has been mummified because the family felt that it would ease their grief. The woman died at home and so with the help of a friend in the medical field, the woman was embalmed and mummified.The family would actually sit her at the dining room table .It seems that the entire family, including her husband and children are involved with the caretaking of the mummified woman.   This example, and this family is probably the most bizarre of the books many odd cases. As a humanistic therapist, this family, if they were in treatment, would need ample time to o talk a process the decisions they had made and the reasoning behind the decisions.Addressing grief, the loss of a close personal relationship and perhaps acknowledging that many people may feel the same way about the loss of a loved one. Most people however, do not have the resources to embalm and mummify.   As with the case of Manny, the behavior is odd and troublesome and probably illegal. However, it is possible trough understandin g, flexibility, a non-judgmental attitude and hope, that the family can have a successful outcome.Each example case in the book is real and each saw some measure of success. Each therapist, no matter what he level of experience at the time of the particular case, learned something from the treatment process. While these cases are shocking and interesting to read about, their treatment process and the relationship with the therapist is not really that different from treatment with other patients.It is important for therapists to understand and look for the uniqueness in each individual and not to just seek out the unusual or overlook the more typical.   Even the most seemingly straightforward problems, can be complicated and unusual once unraveled. This was so with the case of Trina, who began in treatment to address a standard marital issue.   The key to treatment is the training and understanding of the therapist, the belief that treatment is possible and then the therapeutic r elationship..

The, A Strange Or Horrible Imaginary Creature - 873 Words

â€Å"Definitions belong to the definers, not the defined.† -Toni Morrison. We, as humans, feel the need to label things. That label might be good or it might be bad. Regardless of whether it is good or bad, can it change? Throughout history, words have changed meanings. This happens when cultures meet or when a culture changes. The meaning of a word can even vary from place to place. What about connotations? Can a word still keep it’s meaning if how we perceive that meaning changes? The Merriam-Webster dictionary defines the word monster as, â€Å"a strange or horrible imaginary creature.† Today’s definition of monster fails to really capture how we see monsters. In our society, when one hears the words monster, it fails to invoke the same kind†¦show more content†¦Whatever definition is used, whether today’s cartoonish approach or the pagan’s lighter view, it remains far from the classic witch. Both are far less dark, and far les s terrible, and far more marketable, than that of the past. Witches are not the only ones who have had their reputation tarnished for advertising purposes. In today’s culture,the word vampire provokes a very different response than it might have in the past. In Keiley Culbertson’s Evolution of the Vampire, she compares Bram Stoker’s Dracula to Stephenie Meyer’s Twilight,saying that Dracula is described as, â€Å"super creepy looking and a foreboding feeling of evil seemed to permeate his being. Count Dracula is purely wicked with not a drop of humanity. He is a monster who destroys families by feeding upon children in order to satisfy his craving for human blood,† while the vampires in Twilight, â€Å"participate in society and are not frightening to the rest of the world as Dracula had been.† This belief is shed by many. The vampires in Twilight were simply lacking in the fear department. They were more humanized than most vampires were in the past. The overwhelmingly positive response that Twil ight got inspired both authors and tv producers to take to this new definition of monster. The previous definition of vampires was only sellable to a select few. Twilight was read by most teenage girls and their mothers, along with plenty ofShow MoreRelatedThe Terrible Old Man828 Words   |  4 Pagesbe able to die. The Terrible Old Man is a short story by H. P. Lovecraft, written on January 28, 1920, and first published in the Tryout, an amateur press publication, in July 1921. Its notable as the first story to make use of Lovecrafts imaginary New England setting, introducing the fictional town of Kingsport. The story is of an old man who at one point was a sailor but he is now a feeble old man. He is an old man, whom some say is so old, no one can remember him when he was young. WithRead MoreThe Understanding of the Monster Essay1143 Words   |  5 PagesThe Understanding of a Monster When analyzed online many of the definitions you will find for the word monster include: a strange or horrible imaginary creature, one who deviates from normal or acceptable behavior, or an animal of strange and/or terrifying shape. (Merriam Webster) When observing the â€Å"Monster Theory† by Jeffrey Cohen and the 7 theses that he provides in this text, one can begin to somewhat disagree with these formal definitions and attempt to say that it has an even greater meaningRead MoreThe Mystery Of Horror Films1866 Words   |  8 PagesWe all fear something in this world, whether it’s real or imaginary. Have you ever wondered why we are so terrified of certain monsters or objects? Some adore creatures while others fear them. Horror films often analyze monsters in various ways through categorical contamination, historical or social relevance, and psychological interpretations. 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I am his daughter.† â€Å"And yet, I have not met the daughters of any other lord. Once, I recognized my sister

Was The Louisiana Purchase Constitutional Or Not - Free Essay Example

Sample details Pages: 4 Words: 1183 Downloads: 6 Date added: 2019/10/31 Category History Essay Level High school Tags: The Louisiana Purchase Essay Did you like this example? This paper will be about whether or not the Louisiana purchase was constitutional. The purchase would be permissible and implied under the Constitution treaty-making provisions. It would be argued by many that Jefferson stretched the Constitution to justify the purchase. Many people will argue if the westward expansion will cause more slavery and whose political and economic priorities were bound to conflict with those of the merchants and bankers of the north.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The French have been expanding their land in America since 1862 when Ren? ©-Robert Cavelier lead his crew to the Gulf of Mexico and called it Louisiana. In 1722 New Orleans becomes the capital of Frances New World empire but 40 years they give part of the west to England and New Orleans and part of the east to the Spanish. The treaty of San Lorenzo which allowed Americans to traverse the Mississippi River and use New Orleans harbor duty-free was written in 1795. In 1803 France offers to sell Louisana to the United States and on December 20th France hands over Louisiana to the United States. Louisiana is not recognized as a state until 1821. Don’t waste time! Our writers will create an original "Was The Louisiana Purchase Constitutional Or Not?" essay for you Create order The Louisiana purchase was constitutional because it was enacted as a treaty. The Constitution specifically grants the president the power to negotiate treaties. Though the Constitution does not specifically authorize the executive branch (or any other branch of the government) to purchase land from other nations. Many people had faith in Thomas Jeffersons decisions involving the French because he spent a long time in France working on diplomacy and relationships with the French people. Thomas Jefferson is a man that lived by the constitution word by word. When the word got out that he was going through with the Lousiana purchase, it caused a lot of controversies. Many people deemed that the purchase was unconstitutional and call Thomas Jefferson out for being hypocritical. Instead, Jefferson contemplated a constitutional amendment as the best way to close the deal with France. The General Government has no powers but such as the Constitution gives it, he wrote. It has not given it a power of holding foreign territory, and still less of incorporating it into the Union. An amendment of the Constitution seems essential for this. His cabinet disagreed, specify James Madison, about the need for a constitutional amendment. With that being said, Thomas Jefferson already had a draft for the amendment and was frustrated with James Madison. Jefferson rationalized his decision for the treaty to be sent to Congress without an amendment by saying that he is buying it for the go od of the people. Any deal with France would be lawful and implied under the Constitutions treaty-making prerequisites. Many southern farmers saw the Louisiana Purchase as a huge chance to expand farms and increase their profits. Some wanted the land so bad that they wanted the government wage war to be able to secure free use of the soon to be Mississippi. Democratic republicans thought that Napoleon might change his mind given his reputation and choose another nation to take the land or may not even sell it at all. Some of the democratic republicans did not even want an amendment either because they knew that it would take too long it get it approved. They used the 11th amendment to prove their points stating that from March 4, 1794. It was not ratified until January 23, 1795 (over 11 months). Some were even xenophobes saying that the Louisiana Purchase would make the United States safer by getting rid the French, Spanish, and English. Specifically the French because of Napoleons expansionist tendencies. On the other hand, the Federalists had their opinions on why they believed the Louisiana purchase was unconstitutional. They argue that the constitution had no provision to allow the executive branch to purchase land from foreign countries. They also called Thomas Jefferson a hypocrite saying that he was against loose construction and that he had the option of creating an amendment but did not because he knew it would take too long. The Federalists did not want to add on to the growing national debt and was worried that the Louisiana Purchase would sink the United States economy. They were also scared that there would be states carved from the purchase that would ultimately benefit Jeffersonians and would grant Republicans enormous power over Congress. This meant that the south would be able to swing enough votes to be able to do as they please. And there would be more slave states from the purchase too. Some Federalists thought that the expansion to the frontier would somehow decivi lize the United States as a whole and other nations would look down on us. For some reason, they argued that the French and Spanish people that live in the soon to be United States territory have not consented to be fused into the United States. Even though they do not have a problem pushing the Native Americans around and incorporating them into the United States. The people that live in Louisiana would so far from the capital of the nation that it seemed that it would be near impossible to control and meet the needs of the soon to be enacted citizens. Federalists thought that this would eventually lead to the separation of the territory and cause a sort of civil war. A major concern was that everyone knew that Napoleon could not maintain control over Louisiana and he is afraid that England will take it over, which leads us to over pay. This is because the cost of Napoleons war made it necessary for him to offer Louisiana at an compelling price of $15 million dollars or approximate ly $.04 an acre. Many of the arguments made against Thomas Jefferson was primarily economic self-interest, not any legitimate concern over constitutionality. But, they wanted it to be posted as such to appeal to the majority and not the minority. The Louisiana purchase opened up a lot of free lands. That means that the newly acquired land is open for anyone to claim their stake. This really made parts of the north upset because they were hoping to sell these lands to farmers, who might go west. So much so that some New York and New England Federalists began discussing their regions secession from a union that was becoming too large and too different from the one they had helped form barely fifteen years earlier. But at the same time, there were some legitimate worries that with the Purchase comes New Orleans. That means that a lot of the crops that will be made in the southwest and parts of the west do not need the ports in New England anymore to be able to ship their goods. Federalists criticized the expense, arguing that the island of New Orleans and Spanish West Florida was more valuable and could have been purchased for much less. But they also argued that expansion west of the Mississippi would bring the creation of many hostile nations in North America. Hamilton prompted Jefferson to negotiate a new treaty with Spain to exchange the whole of Louisiana west of the Mississippi for East and West Florida rather Louisiana.

Bigger Than Life By Nicholas Ray - 1593 Words

Nicholas Ray’s Bigger Than Life is a story of an American family man who tries to have it all and fails because of his addiction. In an effort to visually portray this, Ray largely abandons conventional Cinemascope practices and tends to revert to the paradigms of the Academy ratio. Rather than using Cinemascope to highlight spectacle, Ray films a small family melodrama. Instead of splitting the screen into thirds and adjusting the mise-en-scà ¨ne to visually fill up the screen, Ray uses close-ups, single-person shots, and symmetry. He frequently divides the screen in two at the center, essentially treating each side as an Academy ratio film. Since Ray focuses less on ‘clotheslining’ actors, he is able to bring the audience closer to understand the psychology of Ed Avery (and physcially closer to him than most Cinemascope films would go). 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Vita Lemontea Brand Audit free essay sample

OVERVIEW Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality, great tasting and nutritious products that will satisfy customers in all markets. VITASOY has spread far beyond Hong Kong, and the groups products sell in over 40 markets around the world including the USA, Canada, Mainland China, Europe, Papua New Guinea, Australia, New Zealand, South East Asia, Guatemala, Trinidad and Venezuela. Now a listed company (0345. HK) on the Stock Exchange of Hong Kong with plants located in Hong Kong, Mainland China, Australia and the U. S. A. , Vitasoy International is a dynamic, international organization setting new standards of quality and innovation wherever its products are sold. Vita is a brand under the Vitasoy Group. Launched in 1979, VITA Lemon Tea it was the world’s first ready-to-drink lemon tea, which blends red tea with a subtle lemon flavour is extremely popular in Hong Kong and has secured a clear market leadership over the years, with a variety of teas, juices, distilled water and milk. When you think of VITA, Lemon Tea immediately comes to mind! CONSUMER PROFILE 2. 1. Demographic Age The primary target customers of the Vita Lemon Tea are generally aged 15 – 30 who are mainly from secondary school students to young working adults. The secondary target customers also those younger primary school students range from 11-14 and those working adults from 31-45. These target customers may not buy the Vita Lemon Tea drinks themselves regularly but may have chance to enjoy the drinks when their family members did. Income The Vita Lemon Tea products suit for different income groups, from lower to upper class as the price of it is affordable to most customers since it costs only few coins for one. Occupation Most of the customers are those schoolmates and the young working adults who mainly consume the lemon tea during lunch or sport activities. 2. 2. Geographic Wide spread sales network as Vita Lemon Tea is available in various packaging formats at different places, such as supermarkets, convenience stores, vending machines, etc. This make it convenient for anybody to enjoy the fabulous sensation whether on the go, together with friends†¦anywhere, anytime! 2. 3. Behavioural Product Consumption Rate Consumption is mostly daily, depending on each individual drinking habits and the occasions. Brand Loyalty Vita Lemon Tea’s consumers are mostly loyal to Vita’s brand since its irreplaceable taste from other competitors, which is nearly the same as real lemon tea offered in Hong Kong local cafe. 3. 0 MARKETING BRANDING PROGRAMMES 3. 1. Marketing Programs As a local brand with long history, Vita produces different types of marketing programs such as television commercial, one-to-one marketing and outdoor advertising. Television Advertising In the mid 2010, Vita launched a series of TV commercials of Vita lemon tea and Vita Ceylon Lemon Tea. Vita invites a Hong Kong hip pop rapper– MC Jin as an endorser of Vita Lemon Tea in both of three TV commercials. In the commercial, MC Jin is rapping the song about the Vita Lemon Tea. Together with the animation of Vita Lemon Tea, receiver is able to memorize the song and Vita lemon tea easily. Television advertising is able to reach a mass public audience quickly. Most of the television watchers can get a chance to receive the message from Vita lemon tea commercial. This is how an effective and powerful way of TV commercials distributes widely to the public. One-to-one Marketing By using technologies such as the Internet, Vita target individual consumers with individual marketing messages directly. For example, Vita’s official website and Facebook fans page. For the Vita’s official website, it shows lots of information such as the latest marketing campaign of Vita lemon tea and television commercial videos. When visitor browses the Vita lemon tea website, he or she gain the latest information of Vita and create a strong customer relationship with Vita. In the Vita lemon tea Facebook fans page, personal interaction between Vita and individual can communicate each other. Each individual can express its feeling and opinion by posting message to the Facebook fans page. Facebook is a powerful communication tool and platform for Vita to conduct one-to-one marketing strategy. Outdoor Advertising Vita held lots of event such as competition campaign, sales promotion event in the outdoor area and shopping mall. The goal is to create brand awareness in the customer’s mind. 3. 2. Branding of Vita Lemon Tea Vita lemon tea emphasizes in its own branding and maintains a positive and energetic image to the public. Vita lemon tea is a unique lemon flavor blended with red tea. When customer thinks of the brand – Vita, Vita lemon tea comes up in customer’s mind immediately. CONSUMER BRAND KNOWLEDGE The value of the brand is essentially made up of two dimensions: Brand awareness and Brand image. These two dimensions represent ‘How well known is your brand? ’ and ‘What does your brand represent? ’ Brand Awareness is an issue of whether a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked. (Shimp 2007, 37) Brand Image is the types of associations that come to the consumer’s mind when contemplating a particular brand. (Shimp 2007, 39) When think of VITA, VITA Lemon Tea comes up in Hong Kong people’s mind immediately. Launched since 1979, it enjoys long-standing support of Hong Kong people, and has secured market leadership throughout these years. Unique lemon flavour blended with red tea gives people a memorable drinking sensation. Vitasoy International received the Caring Company logo from the Hong Kong Council of Social Services for the first time, which demonstrated the Group’s efforts in giving to the community. Vitasoy always awarded by the organizations, Such as in 2008, Vitasoy is presented with 3 Awards: â€Å"AmCham Hong Kong Brands Award†, the 9th Wellcome â€Å"Top 10 Favourite Brands† and â€Å"Rising Star†. These awards recognized Vitasoy’s efforts over the past 68 years in providing quality and nutritious beverages for every Hongkonger. Due to the fact that VITA Lemon Tea is regarded as a high quality product and it has been awarded numerous industry awards, it become top of mind in the consumer’s heart with great brand recognition and recall. Also, reputation increased. Both brands are sold widely not only Hong Kong, but also China, Australia, New Zealand, North America, Europe, South East Asia and other markets throughout the world. Thus, all the people familiar with VITA Lemon Tea and creates a great exposure for the brand to the public. RECOMMENDATIONS AND EVALUATIONS Critique of Current Marketing Campaign Currently, the marketing campaign of Vita Lemon Tea is â€Å" †. Vita Lemon Tea invites celebrity MC Jin, a Hong Kong hip hop rapper, to be the endorser. VLT produces different TV commercials (see Appendices 9. 1-9. ) with MC Jin rapping the idea of â€Å" †. In the advertisements, MC Jin and other celebrities rap and emphasis the uniqueness of VLT the proportion of red tea and lemon of Vita lemon tea are perfect, the bitter taste of the tea will stay in your mouth after you taste it. In other words, the taste of Vita Lemon Tea is good, special and unique. What Vita wants to create is the special, unique brand image in consumers mind. This arouses a feeling that people who choose Vita lemon tea are also special and unique. People also feel that they are special from others who do not choose Vita Lemon Tea. Irreplaceable Taste† also arouses a feeling of the unique and irreplaceable position of Vita lemon tea in the market and consumers mind. It implies competitors may not be able to replace its special and unique tea taste. This persuades consumers think Vita lemon tea is the best. Advertisements carry the same campaign are also apply in print advertisement, bill board, website, online banner, and social media such as Facebook. Moreover, Vita also implements sales promotion such as â€Å" Summer Hits Lucky Draw†, – short movie competition. Through this marketing campaign and the brand image strategy, Vita Lemon Tea successfully builds a strong and memorable identity to get consumers attention and build emotional bond towards the brand. Vita actually implements a good and memorable marketing campaign. When you think of VITA, Lemon Tea immediately comes to mind! Whenever think of MC Jin, Vita Lemon Tea also immediately comes to mind! Despite of the success, we recommend Vita to invite another famous celebrity, Sammi Cheng, who is the most popular Asian singer together with MC Jin be he endorsers and implement a series of new advertisements. As Sammi Cheng carries a trendy and unique image, and she is also popular among the teenagers and the youth. This matches with the target customers and the products. Together with MC Jin, this must create a gimmick and arouse a pride, self-esteem, unique feeling and brand image in consumers mind. Recommendations for Better Brand Management The following brand value chain of VITA Lemon Tea shows the brand equity and marketing activities that create brand values. Since the name of VITA has spread far beyond Hong Kong, and the groups products sell in over 40 markets around the world including the USA, Canada, Mainland China, Europe, Papua New Guinea, Australia, New Zealand, South East Asia, Guatemala, Trinidad and Venezuela. But VITA Lemon Tea still only sells in Hong Kong. Thus it is recommended that VITA Lemon Tea distribute outside Hong Kong, such as the markets which VITA entered before. VITA should increase communication in each nation that enhances brand awareness and image. For example, create marketing campaigns to greater brand exposure and let more people know. The increased distribution of VITA Lemon Tea will enlarge sales in order to create large profits. Building Brand Equity Source: CBBE Pyramid (Keller 2008) Firstly, salience dimension of brand equity is existed as when consumer thinks of Vita, Vita Lemon Tea comes up in their mind immediately. For primary characteristics of Vita Lemon Tea which is with a unique lemon flavor blended with red tea that builds the performance dimension of brand equity. Also, imagery dimension of brand equity is also found. Vita Lemon Tea is very easy to buy as it is always available in any convenience store and super market. In addition, Vita Lemon Tea which launched since 1979, it enjoys long-standing support of Hong Kong people, has secured market leadership throughout these years. And its unique lemon flavor blended with red tea gives consumer a memorable drinking sensation. Thus brand superiority of Judgment dimension has been created. Vita Lemon Tea builds fun and social approval image of feeling dimension of brand equity. They used Rap presentation to deliver the idea of marketing campaign â€Å" †. And they also aroused a feeling that people perceived that they are special from others who do not choose Vita Lemon Tea. Vita Lemon Tea‘s group was created in Facebook which is a popular social network service and website in recently years. Group member have attained to around 9,300. It is easy to show that active engagement of resonance dimension is achieved. In order to maintain the high level of brand equity, we suggest Vita company should more concentrate on the communicate strategy in the Facebook social network. For example, to create discussion, design fun game program and news update all the time. It can help to get more group member attention and let them know more about Vita Lemon Tea through this direct communication. The most import thing is to attract more people to become a group member of Vita Lemon Tea. New Product and Brand Extension Vita Lemon Tea is a quite strong brand with high brand value and developed image in Hong Kong market after analysis, thus it can help to maximize profit and enhance brand equity if Vita launches a new product and brand extension. For the idea of new products such as Vita Lemon Tea Power and Vita Lemon Tea Bag, which belong to beverage category, both are good concepts for Vita Lemon Tea line. It can let consumer have more choice and reason to choose Vita Lemon Tea product, hence market share can be increased through implementing this marketing strategy. For the idea of brand extension, we suggest to launch a food category such as Vita Lemon gum and Vita Lemon sweets. Brand equity can be increased and leveraged by using this marketing strategy. At the same time, it increases awareness of Vita and profitability from offerings in more than one product category.